We believe that companies, institutions, clubs, associations, cooperatives and organizations in general constitute an exceptional place where we can inspire and generate changes in our surroundings. We believe that placing the emphasis on family companies and SME is of great importance in orderto motivate them and also to help them grow in a responsible way. We are certain about the major role these kinds of businesses play in our countries. These roles are not only social but also economic and cultural. Some of the practices that we want to promotethrough FLOR are the development of the good management practices in every place we work together with active participation, communication, transparency, clear rules, rendering of accounts and the training of successors, among others. We believe that they would facilitate the sustainability of the organizations and they would improve the society in which we live in.