EAE
From Entrepreneurs to Businesswomen
General Introduction
Emprendedoras a Empresarias (EaE) is a training program aimed at women entrepreneurs who seek to scale their businesses and consolidate them into sustainable companies. In a context where millions of women drive projects at different stages of development, the program provides strategic tools, management knowledge, and access to a key network of contacts to support growth, strengthen decision-making, and enhance the impact of each initiative.
Key Themes
The Business
The mindset for scaling, business models, your value proposition, and strategies. Clearly communicating what your company is about.
Economics and Finance
Basic economic, accounting, and financial concepts. Financing options to support growth.
EJE 3 – Marketing
Strategic communication, digital marketing, and social media, growth, and internationalization.
Legal, Corporate, and Tax Aspects
What type of corporate structure suits you best. Tax matters. Protecting your idea: trademarks, rights, and patents. The different parties involved in your company.
Syllabus
- Connect with your vision and discover your professional identity.
- Growth mindset.
- What you “need to know” about economics.
- Develop a strategy and business model.
- Let’s talk about finance.
- The challenge of securing funding.
- Communicating your project (building a pitch).
- The basics of marketing.
- Companies and trademarks.
- Sales.
- Communication on social media.
- The tax landscape.
- ESG – being an entrepreneur in the era of sustainability.
- Crossing borders (the challenge of exporting).
