Entrepreneurs to Business Womens is a training program for women entrepreneurs who want to turn their businesses into large companies.
In a world with more than 270 million women entrepreneurs who are involved in startups or businesses that are still developing, the challenge that arises is to collaborate so that they continue to grow and reach their full potential. The Entrepreneurs to Business Womens program allows women entrepreneurs to acquire the necessary tools and contacts to scale up their projects.
We work on these four main areas:
THE BUSINESS
- The mindset for the jump, business models, your value proposition and strategies. Tell what your company is about.
ECONOMY AND FINANCE
- Basic economic, accounting and financial notions. Financing options to grow.
MARKETING
- Strategic communication, digital marketing and social networks, growth and internationalization.
LEGAL, CORPORATE AND TAX ASPECTS
- What kind of corporate organization suits you. Tax issues. Safeguard your idea: Trademark, rights and patents. The different parties involved in your company.
The program is intended for all women who dream of starting a business or have already done so and want to grow, incorporate new tools and review themselves to add value to their lives and to the society they are part of.
In 2024, you will be able to adapt the program to your needs. You may select the module that interests you most, or complete both modules to achieve a global perspective that will bring you and your business to the next level.
Tuesdays and Thursdays, 6-8pm
Meeting I – June 11th
CONNECT WITH YOUR VISION AND ACTIVATE YOUR PROFESSIONAL IDENTITY / Jimena Petenello
Together we will explore how to define a clear vision for your business, discover and connect with your purpose, and construct an authentic professional identity that differentiates you in the business world.
Meeting II – June 13th
GROWTH MINDSET / Laura Tula
Starting with biases and stereotypes, we will discuss the primary challenges to growth as a businesswoman. Self-sabotage and the limiting effects of our environment.
Meeting III – June 18th
A LITTLE ECONOMICS / Andrea Robledo
To grow we must understand. Economic concepts to analyze the reality of our business and take stock of who we are and where we are.
Meeting IV – June 25th
BUILDING A STRATEGY AND BUSINESS MODEL / Marcela Lomba
We ask ourselves: what is a business strategy? The importance of segmenting and positioning yourself. The value proposition. The CANVAS business model.
Meeting V – July 2nd
LET’S TALK FINANCES / Elena Alonso
The challenge of sustainability. The presentation is based on certain basic financial notions that we as businesswomen must know to make our business solvent and plan for the future.
Meeting VI - July 4th
THE CHALLENGE OF FINDING FINANCING / Delfina Torchio
Contrary to popular belief, we will show you that it is possible to access financing, and we will give you the concrete and practical tools needed to attain it.
Meeting VII – July 11th
COMMUNICATING OUR PROJECT. LET’S BUILD A PITCH / Daniela Martínez
In this final meeting, we will craft our pitch. Who are we addressing? The right storytelling will help us get the support we need. Tips and tools to achieve it.
Tuesdays and Thursdays, 6-8pm
Meeting I – August 1st
THE ABCs OF MARKETING / Micaela Lesniewier
In today’s world it is impossible to think about a business without marketing. In this meeting we will tackle its essential aspects to know which tools and networks are strategically useful to reach our audience.
Meeting II – August 6th
COMPANIES AND TRADEMARKS / Laura Poletti
The business world demands creativity, but also to protect what we have. Working with others requires compromise and clear parameters to potentiate what we do with as little risk as possible
Meeting III – August 8th
SALES AND A LITTLE EXTRA / Mariel Tomé Costa
What are the most effective channels for sales? Can anyone do sales? How do I train myself in sales? These are some of the questions we will answer in this key meeting to increase sales for our business.
Meeting IV – August 13th
COMMUNICATING ON SOCIAL MEDIA / Diamela Ziganorsky
Today, social media is the quintessential form of communication. How can we use them to our benefit so that they don’t become a burden? We will consider how to construct a content plan to optimize our time and resources.
Meeting V – August 15th
THE TAX WORLD / Elisabet Piacentini
Taxes and other legal responsibilities are the non-glamorous aspects that make a business durable. More than just professional help, this meeting will allow us to enter the tax world and gain the basic notions necessary to take care of our business.
Meeting VI – August 20th
ESG – BEING A BUSINESSWOMAN IN THE ERA OF SUSTAINABILITY / Carolina Sanchez
Environmental, social, and corporate governance criteria as conditions for business sustainability. Considering the risks and stakeholders. The role of the businesswoman as a guarantor of equilibrium between the parties.
Meeting VII – August 22nd
CROSSING BORDERS. THE CHALLENGE OF EXPORTATION / Emma Fontanet Fundación ICBC
Is it impossible to cross borders? Hand and hand with an expert, we will travel the path to imagine ourselves internationally, and explore the questions we must ask and answer to achieve this step.
THE BENEFITS WE OFFER
Being part of the FLOR Network
Access to the internal platform Workplace, for relationships with more than 600 women who belong to the FLOR Network
Differential contents for the projects
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